We grew up together.
Culture started in 2016 with a handful of creators willing to take a chance on a small brand. Ten years later the community is bigger and the scarves are better, but the way we work has not changed. Creators still shape what we make.
No follower minimum. Small accounts welcome, seriously.
Our success has never been a mystery. It was you.
Our journey started with creators. A few women who filmed with our first scarves back when nobody knew our name, and kept showing up while we figured things out. We grew alongside you, order by order, video by video, and we have never forgotten it.
When we didn't know something, we asked. The fabrics we tweaked, the shades we added, the underscarves we went back and redesigned. Nearly everything women love about Culture today exists because creators and their communities told us what was missing. This program is our deepest thanks, and it is long overdue.
The program, plainly.
What every creator in the program gets. No tiers, no points, no fine print.
Gifted edits, first
New fabrics and shades arrive at your door before they launch. Styled to your palette, and you are free to say exactly what you think.
A code of your own
A personal discount code for your community, with commission on every order it brings. Tracked transparently and paid on time.
Paid collaborations
Campaign work, launches and styling series when the fit is right. Clear briefs, fair rates, and your name on the work.
Featured, everywhere
Your content shared across our Instagram, TikTok and YouTube, the styling guide, and email. Always tagged, and it stays yours.
Three steps, no hoops.
Apply below
Tell us who you are, where you create, and where to find you. Two minutes, one required handle.
We reach out
A real person reads your application and replies within a week. If it is a fit, a welcome package ships with the reply.
Create together
Your code goes live and the gifting starts. What we make together is up to you.
The feed speaks for itself.
Some of what the community has made with Culture. Tag @culturehijab and we will feature you.
Introduce yourself.
A short application. We read every one and reply within a week.
- One social handle is enough, add up to three
- All platforms and audience sizes welcome
- Open worldwide, wherever you create from
Questions before you apply? Write to us at hello@culturehijab.com. We are happy to talk it through.
Creator questions.
Do I need a minimum follower count?+
No. The recommendations that matter in this community have never come from the biggest accounts. We look at your voice, your content, and how your community talks back to you. Some of our favorite collaborations started with very small audiences.
Which platforms do you work with?+
Instagram, TikTok and YouTube are where most collaborations live, but we are open. Pinterest boards, blogs and newsletters all count too. Tell us where your community is.
What happens after I apply?+
Our team reads every application personally and replies within a week. If it is a fit, you will receive a welcome package and your personal code, and we will start planning what to make together.
I already post about Culture. Can I still apply?+
Please do, and link the post. Creators who found us on their own are exactly who this program was made for. Tag @culturehijab any time to be featured on our channels.
